Updated: Jun 1, 2021
Example Internal Audit Work Program / Risk and Control Matrix (RCM)
Social Media is becoming an increasingly important area within every business. Its one way in which companies can present their image to a huge number of consumers. It can also be a point of contact with the business for many customers. As such, ensuring there are appropriate controls in place over the use of social media, there is good governance, and a strategy which is aligned to the company's objectives is critical to ensuring the value of social media is maximised.
We have developed a generic Internal Audit Work Program, or Risk and Control Matrix (RCM) aimed at helping audit teams ensure controls over the social media and marketing have been designed and implemented correctly, and are also operating effectively. Please note, this review does not consider social media use by employees.